the aligned life

behind the Bold Empowerment brand

The Bold Empowerment brand—Founded by Ana Lee Hjelm—helps the ambitious woman experience more joy, peace and fulfillment in both her personal and professional life by teaching her how to live in alignment with Human Design and utilize self-healing and self-coaching tools to eliminate overwhelm and burn out. This is done through Alignment Coaching programs, courses, workshops, women's retreats and more!


Bold Empowerment is being the best version of yourself. It’s having the courage to take aligned action on your dreams and continually grow personally and professionally. But it’s also being empowered with the tools to live vibrantly in alignment with your Human Design and supported by a natural lifestyle so you can have the energy and mental clarity necessary to show up as an amazing parent, spouse, entrepreneur, and contributor in your community.


I would be honored to help you become empowered with the best tools available and a beautiful, supportive community. Are you ready to experience the Bold Empowerment Life?

the oils

for natural health & wellness

Inside many plants—hidden in roots, seeds, flowers, fruit, or bark—are concentrated, highly potent chemical compounds. These naturally occurring compounds are essential oils. They are the essence of a plant, a gift from the earth, distilled and prepared for you to bring the power of nature into your home.


Essential oil benefits vary from plant to plant, within botanical families, and even from species to species. The delicate ratio of aromatic constituents found in any given essential oil are what make its aroma unique and give it specific benefits. Essential oils give a plant its scent, protect it from hazardous environmental conditions, and can even assist it with pollination. In addition to their intrinsic benefits to plants and their beautiful fragrance, essential oils offer a myriad of uses and benefits for your home and family.

the woman

behind the brand and oils

Hey there! I'm Ana Lee Hjelm, Women's Alignment Coach and doTERRA Wellness Advocate Leader. I help ambitious moms create more joy, peace and fulfillment in their lives without the overwhelm by teaching her how to live in alignment with her true nature, and empowering her with powerful tools and techniques for self-healing and self-coaching.


I'm happily married to my husband, Kory, and we have four young children between the ages of 11-2. We started our essential oil lifestyle over 13 years ago as newlyweds! Since then, doTERRA has been a huge part of our home and everyday life through college, careers, pregnancy, birth, babies, traveling, and beyond.


I absolutely LOVE being a guide and mentor for women. I've spent years traveling the nation educating moms and wellness professionals—both in homes, at conferences and on stages—how to be use essential oils and additional powerful tools to help them feel inner-peace and confidence in their ability to create a vibrant, empowered life.


I have always been an ambitious achiever, passionate about leadership and people development. When I was introduced to Human Design years ago it changed my life and business in the most profound way! Living in alignment makes you more magnetic, creative and productive! I became so passionate about this that now I coach women on how to live in alignment with her true nature so she can unlock her unique superpowers and create more satisfaction, peace and success in her life and business with ease!

the amazing resources

check them out and get plugged into support here

A community for ambitious women who desire more joy, fulfillment and success.

FREE Intro to Human Design and Living in Alignment On-Demand Masterclass


Get Alignment coaching and inspiration delivered to your inbox

Learn about and experience the purest, highest quality essential oils you will find in the world!

FREE Essential Oils 101

On Demand Crash Course

Learn all about Metabolic Biohacking and why supporting metabolic health is critical for optimal healthspan and vitality. Watch the Metabolic Makeover On-Demand Class now!

download my latest e-book for free!

The Bold Empowerment Aligned Wellness Lifestyle

Learn how the Bold Empowerment Aligned Wellness Lifestyle can support you in creating optimal health and vibrant energy, so you can create more joy, inner-peace and fulfillment as you aspire to your full potential.

how to order

it's seriously so easy to get started with doTERRA essential oils and products

Let's chat! Book a consultation with me so I can answer all of your questions and help steer you in the right direction for all of your needs!

Find your oils! We will figure out which oils and products will best benefit you and discuss how you can incorporate them in your life.

Select a kit! It's the best way to go! Purchasing a kit gives you a great start toward improving your health and gives you a 25% discount while waving the $35 membership fee!


smart starter kits pricing

pick the one right for you

$155 wholesale

$206 retail

Total wellness starts with better air. dōTERRA created the Aroma Essentials Collection to make it easy for anyone to experience clear aromas in your home, bringing together 10 powerhouse essential oils and blends that are tried and true for creating a fresh, clean environment with their fantastic aromas.

$250 wholesale

$333 retail

If you’re new to the essential oil lifestyle, this collection has you covered. Featuring 15 mL bottles of the 8 most foundational dōTERRA essential oils and proprietary blends, the AromaTouch Technique collection offers the perfect launch point with naturally sourced answers to your most common daily needs. Plus, it includes a comprehensive course to learn a clinical approach to applying essential oils to support stress management, immune system, healthy inflammatory response and put the body back into completele autonomic balance.

$179 wholesale

$238 retail

A healthy life starts with healthy habits. Lifespan is about how long you life. But MetaPWR is designed to positively impact your healthspan too, which focuses on how long you live well with vitality. Metabolic health is one of the primary key indicators of aging well, and experiencing optimal health and vitality. Give your body the consistent care it craves both inside and out with this introductory collection. We’ve carefully selected products that are meant to be used together as a part of a daily regimen and make it easier than ever to build healthy metabolic habits of wellness into your life!

... always be learning ...

watch my youtube channel

what people are saying


"These essential oils have changed my life! They have allowed me to manage my pain without the debilitating necessity of narcotic drugs. My life is my own again!"


-Janis G.



"As a mother, I have become so empowered with the ability to help my family in difficult and scary moments with these oils! There is no better gift than that!"


-Candace A.



"I am so grateful this opportunity came into my life. The opportunity to control my own health. The opportunity to help others. The opportunity

to create an income doing what I love!"


-Trey F.

contact me

Instagram: @boldempowerment

Email: team@boldempowerment.com


@ Copyright 2023 - Ana Lee Hjelm, Bold Empowerment | All rights reserved